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heap London apartments this will be the first time that the same essential logo is to be used for both the Olympic and Paralympic games.[35]

The standard colours are green, magenta, orange and blue; however the logo has incorporated a variety of colours, including the Union Flag to promote the Cetral London Property handover ceremony.[36] The flexibility of the logo has also enabled sponsors to incorporate their corporate colours into a personalised version, such as Lloyds TSB,[37] British Airways [38] and Adidas.[39]

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Scheduling issues

Some representatives of Muslim countries Cetral London Property have complained that the 2012 Olympic Games will take place during the month of Ramadan, which in 2012 occurs from 20 July to 19 August. During Ramadan, Muslims are to fast from sunrise to sunset, which may put Muslim athletes at a disadvantage Cetral London Property during the Games. Some Muslims have called for the Olympics to be rescheduled outside this period.[32]

[edit] Logo

There have been two London 2012 logos: one for the bidding process created by Kino Design and a Cetral London Property second as the brand for the Games themselves. The latter, designed by Wolff Olins, was unveiled on 4 June 2007 and cost £400,000.[33] This new logo is a representation of the number 2012, with the Olympic Rings embedded within the zero.[34]

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London 2012 has stated that the new logo is aimed at reaching young people. Sebastian Coe stated that it builds upon everything that the organising Cetral London Property committee has said "about reaching out and engaging young people, which is where our challenge is over the next five years". One observer, a managing director of an advertising agency, noted that the logo bore a strong resemblance to the logo for children's television programme Tiswas, commenting that appealing to young people is difficult, and that they will see right through attempts to patronise them.[40]

Early public reaction to the logo, as measured by a poll on the BBC website, was largely negative: more than 80% of votes gave the logo the lowest Cetral London Property possible rating.[41] Several newspapers have run their own logo competitions, displaying alternative submissions from their readers. The Sun displayed a design by a macaque monkey.[42] It was noted that the logo resembles an image of the cartoon character Lisa Simpson performing fellatio[43] and others have complained that it looks like a distorted Swastika.[44]

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